About
Why I Do This
I've spent 15 years watching technology projects succeed or fail based on one thing: whether companies talked to the people actually doing the work before they bought the tools.
Executives see the bottom line. Operators know where things break. I’ve learned to listen to both, but especially the people in the weeds.
How I Got Here
I started in B2B sales selling managed IT and business process automation. Over 13 years at a high-growth technology consultancy, I went from entry-level rep to top 1% producer, closing $6M+ in ARR. I learned how to sell complex solutions and why they fail when companies skip readiness and hope adoption follows. It doesn’t.
I co-founded a sustainable fashion startup and went through the 1871 Build accelerator in Chicago. I knew nothing about the space but was interested in the mission. After 18 months of no income and investing my own money, I learned three things:
Domain expertise is non-negotiable
Co-founder alignment matters more than the idea
Ego kills companies faster than bad product-market fit
I call it my MBA. Those lessons, what it actually takes to run a bootstrapped company, how to set up systems from scratch, when to walk away, directly inform how I help clients avoid expensive mistakes today.
I then became Head of Sales at a PE-backed AI consultancy to fix this from the inside. I built GTM strategy, scaled the team, and worked with operating leaders under real growth pressure. The companies that succeeded assessed readiness first, defined outcomes, built adoption plans, and then chose technology. The ones that failed did it backwards.
Now I work independently with CEOs, CROs, COOs, and PE operating partners who need an honest assessment and a practical plan before they spend another dollar.
What Makes Me Different
Most consultants pitch the C-suite and call it discovery. I talk to the people who know where processes break and why the last implementation failed.
At one PE-backed client, the CEO and CFO got pitched a big proposal that repeated back what they’d told us without digging deeper. They were appalled. We only got back in after I recommended three free discovery sessions with actual operators. We learned the real problem: three companies had merged without unifying systems, and culture was as broken as the tech. The opportunity was 3x bigger than they thought.
At a 400-person global real estate firm, a previous rep had sold them a document management system that never launched. I scheduled 15 user interviews across departments, sat on every one, and found redundant systems they didn’t know they were paying for.
We fixed the original implementation, saved them money, and I closed a multi-year service desk deal because I aligned with the CIO and understood what they actually needed.
This is what I do: find what's broken, talk to the people who know why, and build a plan that works.
What I Believe About AI Now
When the dot-com era happened, the web launched to enterprises first. They controlled the rollout.
When ChatGPT launched in 2023, it skipped enterprises and went straight to users. For the first time, executives and employees are on the same playing field in what they know, or don't know, about AI.
Most CEOs weren’t prepared. They pretended they were, bought tools, put out press releases, used it as an excuse to cut headcount. But they skipped the part where you figure out if your organization is ready.
Here's what works: choose a process where you know the KPIs cold. Define a desired outcome. Measure whether it’s working. If you can't articulate success in numbers, don't buy the tool yet.
And here’s what most executives miss: your employees know where things break. If you involve them in choosing where to deploy AI and show them how it helps them, not replaces them, you’ll get adoption. If you dictate from the top, you’ll get quiet resistance and another failed implementation.
Experience
15 years in B2B sales, automation, AI, and revenue operations
Former Head of Sales at PE-backed AI consultancy
Top 1% rep, $6M+ ARR at high-growth technology consultancy
13 years at Impact Networking
Co-founded startup, went through 1871 Build accelerator
Work with founder-led SMBs, mid-market companies, and PE portfolio companies
Based in Chicago, serving clients nationwide
Who I Work With
Founder-led and mid-market companies modernizing sales or operations. PE-backed operators who need defensible decisions and measurable ROI. Leadership teams under pressure to hit targets without adding headcount or buying another tool that won’t get used.
Let’s talk about your situation
Every engagement starts with a 30-minute strategy call to understand your goals and determine if a readiness assessment makes sense.
Send Me a Note
Book a 30-minute strategy call to discuss your situation. We'll figure out if a readiness assessment makes sense, and if so, what the next steps are.